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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PATRONAGE FREQUENCY DALAM INDUSTRI FASTFASHION (STUDI KASUS: SOGO DEPARTMENT STORE DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2019-12-10)
The fashion industry is growing rapidly in Indonesia. Fashion has an important role in the national economy and is the second largest contributor after culinary in the creative economy sector of Rp. 166 billions of Gross ...
PENGARUH MONETARY SAVINGS, SELECTION, CONVENIENCE, CUSTOMIZED PRODUK, ENTERTINMENT, EXPLORATION, PLACE ATTACHMENT, SOCIAL STATUS, UTILITARIAN VALUE, HEDONIC VALUE, COSTUMER SATISFACTION DAN REPURCHASE INTENTION TERHADAP SMARTPHONE IPHONE 8 DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2020-01-23)
One of the high-tech-based products that make a major contribution to people's lives
is a cellphone. Mobile phones undergo transformation into increasingly sophisticated
smartphones that are often the needs of the public. ...