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PENGARUH PERSONAL INNOVATIVENESS, SELF EFFICACY, PERCEIVED SECURITY, PRIVACY CONCERN DAN PRODUCT INVOLVEMENT TERHADAP INTENTION TO ONLINE HOTEL PURCHASE MELALUI ATTITUDE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-04-29)
Technology innovation on the internet has influences in all areas of business
including hospitality business sectors. Ease of purchase online and many factors that
influence attitude to purchase online. Studies on the ...
PENGARUH PERCEIVED VALUE, PERCEIVED EASE OF USE, DAN PERCEIVED USEFULNESS TERHADAP E-PURCHASE INTENTION MELALUI ATTITUDE PADA PEMBELI BLIBLI.COM DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-01-05)
The purpose of this research is to determine the effect of Perceived value, Perceived Ease of Use, Perceived Usefulness on Attitude and the effect of Attitude towards E-Purchase Intention. Perceived value, Perceived Ease ...
“PENGARUH BRAND CONSCIOUSNESS, PERSONAL GRATIFICATION, VALUE CONSCIOUSNESS, PRICE QUALITY INFERENCE, SOCIAL INFLUENCE, DAN BRAND PRESTIGE TERHADAP PURCHASE INTENTION PRODUK FASHION TIRUAN MELALUI ATTITUDE DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2015-12-18)
The development of increasingly rapid fashion has expanded to various
countries, including Indonesia. Latest fashion products is growing in Indonesia,
not only as a lifestyle, but also as a requirement that must be met. ...