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PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION MELALUI MEDIASI EXPERIENTIAL VALUE PADA PIZZA HUT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-05-27)
Recent trends in the restaurant industry are not only focusing on the
quality of food served but also to the dining experience provided by the
consumption process. This experience represents customer experience which ...