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THE EFFECT OF PERCEIVED USEFULNESS, EASEMOF USE, SERVICE QUALITY AND APPLICATION QUALITY ON CUSTOMER SATISFACTION TOWARDS CUSTOMER LOYALTY OF GRAB CAR IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Magister Management, 2019-12-10)
The Economic growth and development in ASEAN has led to urbanization, rising incomes,
growing middle class, increases in consumer spending, higher living expectations and changing
consumer habits. Better wealth and ...