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ANALISIS PENGARUH BRAND CONSCIOUSNESS, MATERIALISM, SOCIAL COMPARISON, FASHION INNOVATIVENESS, FASHION INVOLVEMENT TERHADAP PURCHASE INTENT OF LUXURY FASHION GOODS MELALUI ATTITUDE TOWARDS PURCHASING LUXURY FASHION GOODS PADA KONSUMEN MICHAEL KORS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-12-21)
Fashion becomes a part that cannot be separated from the daily appearance
and style of the individual. The objects used in supporting fashion such as clothes,
bags, and other accessories are not just body covers or as ...