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THE EFFECT OF PHYSICAL QUALITY, STAFF BEHAVIOR, BRAND IDENTIFICATION AND LIFESTYLE CONGRUENCE TOWARDS BRAND LOYALTY AS MEDIATED BY CUSTOMER SATISFACTION IN STARBUCKS SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-31)
In Indonesia the food and beverage industry are producing a great profit for
the Foreign Direct Investment (FDI) in Indonesia. Indonesia’s food and beverage
industry has been totaled to USD $1.5 billion in 2015 as in FDI ...
THE EFFECT OF BRAND IMAGE, BRAND QUALITY, AND BRAND EXPERIENCE TOWARDS BRAND LOYALTY THROUGH CUSTOMER SATISFACTION ON NIKE APPAREL IN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-12-17)
Apparel industry plays a pivotal role in developing countries economy in terms of
revenue generation and job creation. Due to the global sourcing and high level of price
competition, apparel industry is facing a drastic ...