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Now showing items 11-13 of 13
TRADEOFF OR PECKING ORDER: CAPITAL STRUCTURE POLICY SUITABLE FOR INDONESIAN FINANCIALLY DISTRESSED FIRMS
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2011-04-01)
Most of the previous studies have analyzed the valididty of Tradeoff and Pecking order not in the context of financial distress. The study of Liang and Bathala (2009) have already analyzed the validity of Tradeoff and ...
PENGARUH BRAND UNIQUENESS, SELF-EXPRESSIVE, PRESTIGE OF THE BRAND, HEDONIC BRAND, DAN CONSUMER’S EXTRAVERSION TERHADAP BEHAVIORAL INTENTION YANG DIINTERMEDIASI OLEH BRAND PASSION PADA SEPEDA MEREK “AGENT SERIES” DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-15)
Brand passion can be defined as “a primarily affective, extremely positive attitude toward a specific brand that leads to emotional attachment and influences relevant behavioral factors” (Bauer, 2007). If the consumer can ...
IMPLEMENTATION OF BINARY LOGISTIC REGRESSION ANALYSIS FOR FINANCIAL DISTRESS PREDICTION ON MANUFACTURING FIRMS LISTED IN INDONESIA STOCK EXCHANGE (IDX) PERIOD 2005-2009
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-01-01)
In today’s complex and ever changing world, business enviroment keeps changing.Dynamic environment will force firms to adapt with it, or else they are going to suffer. Every change affects the capabilities of firm to survive ...