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PENGARUH MARKETING MIX TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA HOTEL ELMI DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-05-27)
Marketing mix, customer satisfaction and customer loyalty represent a linear relationship among variables, by giving customer memorable experiences hotel operators can build emotional feelings toward their customers and ...
Pengaruh Relationship Banking, Karakteristik Borrower-Lender dan Loan Contract Pada Kredit Korporasi di Asia Pasifik Periode 2006-2010
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)
Penelitian ini untuk menguji apakah relationship banking, karakteristik
borrower-lender dan loan contract berpengaruh terhadap pemberian loan pricing
kredit korporasi di Asia pasifik periode 2006-2010. Teknik analisa ...
PENGARUH SERVICE QUALITY DAN PERCEIVED VALUE TERHADAP LOYALITAS KONSUMEN MELALUI KEPUASAN KONSUMEN PADA KONSUMEN LENDING DI PT. BPR ARMINDO KENCANA DI MALANG
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-06-19)
Di tengah persaingan yang semakin ketat antara lembaga-lembaga penyedia jasa keuangan, konsumen lending memiliki banyak pilihan antara memilih jasa keuangan dari bank-bank umum, BPR, koperasi, maupun lembaga keuangan ...
PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION MELALUI MEDIASI EXPERIENTIAL VALUE PADA PIZZA HUT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-05-27)
Recent trends in the restaurant industry are not only focusing on the
quality of food served but also to the dining experience provided by the
consumption process. This experience represents customer experience which ...
PENGARUH EXPERIENTIAL MARKETING DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA STARBUCKS DI SURABAYA
(2013-05-27)
Minum kopi sudah menjadi suatu gaya hidup dalam masyarakat. Bertambahnya gerai-gerai coffee house di Surabaya menandakan banyaknya peluang usaha di bisnis tersebut. Bukan hanya pemain lama seperti Starbucks, tetapi banyak ...
PENGEMBANGAN INNOVATIVE SKILL MELALUI KEPEMIMPINAN PERUBAHAN ORGANIZATIONAL CULTURE DAN COLLABORATION BEHAVIOUR (Action Research: PT PETROJAYA BORAL PLASTERBOARD)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-12-18)
The vision and mission of an organization created as a goal to be achieved
in every company in the business and anticipate the behaviour of the global
economy, particularly the increasingly fierce market competition in ...