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Now showing items 11-14 of 14
PENGARUH NILAI INFORMASI, ISI PESAN, DAN DESAIN IKLAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI SIKAP KONSUMEN PADA IKLAN INDIHOME DI SAMARINDA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2015-07-10)
Along with the advances in the world of technology, the field of
telecommunications is also progressing very rapidly. Communication is an
important thing that is thought to help human life and since the internet is ...
PENGARUH PERCEIVED VALUE, PERCEIVED EASE OF USE, DAN PERCEIVED USEFULNESS TERHADAP E-PURCHASE INTENTION MELALUI ATTITUDE PADA PEMBELI BLIBLI.COM DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-01-05)
The purpose of this research is to determine the effect of Perceived value, Perceived Ease of Use, Perceived Usefulness on Attitude and the effect of Attitude towards E-Purchase Intention. Perceived value, Perceived Ease ...
“PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN TRANSAKSIONAL ATASAN LANGSUNG TERHADAP TURNOVER INTENTION : PERAN MEDIASI TINGKAT KETERLIBATAN KARYAWAN”
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-04-29)
This paper sets out to examine the effect leadership style transformational and transactional immediate supervisor with employee engagement and turnover intention. The collecting data using a structured questionnaire to ...
“PENGARUH BRAND CONSCIOUSNESS, PERSONAL GRATIFICATION, VALUE CONSCIOUSNESS, PRICE QUALITY INFERENCE, SOCIAL INFLUENCE, DAN BRAND PRESTIGE TERHADAP PURCHASE INTENTION PRODUK FASHION TIRUAN MELALUI ATTITUDE DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2015-12-18)
The development of increasingly rapid fashion has expanded to various
countries, including Indonesia. Latest fashion products is growing in Indonesia,
not only as a lifestyle, but also as a requirement that must be met. ...