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ANALISIS PENGARUH PERCEIVED QUALITY, BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY KEPADA PELANGGAN APPAREL NIKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-01-24)
Business competition in sports is expanding to lifestyle businesses such as Nike
Apparel in Indonesia, especially Surabaya. Companies that develop by creating
variants that combine Sport and Lifestyle more and more. This ...
THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION MELALUI BRAND EQUITY BERAS DALAM KEMASAN BERMEREK “MANNA” DI JEMBER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-08-03)
Brand equity becomes a very important thing to note by the company in line
with free trade because it raises a variety of production of goods by different
manufacturers of similar goods. Rice is included in the product ...
PENGARUH PERCEIVED QUALITY TERHADAP REPURCHASE INTENTION MELALUI PERCEIVED VALUE (FUNCTIONAL, EMOTIONAL, SOCIAL) PADA THE BODYSHOP SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2016-02-04)
The development of increasingly extensive cosmetic cosmetics which are now
not only assessed in terms of usability, but also be seen from the social values in
society. Cosmetic companies try to add value added to the ...
THE INFLUENCE OF STUDENT’S EXPECTATION, PERCEIVED UNIVERSITY QUALITY, PERCEIVED BRAND ORIENTATION AND PERCEIVED VALUE ON STUDENT’S SATISFACTION
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2014-11-01)
The increasing popularity of international program offered by universities in Surabaya has raised a concern whether the students have already satisfied of what the universities have offered to them. With the student’s ...