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THE INFLUENCE OF COUNTRY OF ORIGIN TO PURCHASE INTENTION THROUGH BRAND IMAGE, PERCEIVED PRICE AND PERCEIVED QUALITY ON TOYOTA CAR AT SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-17)
This research purpose are proving the relationship of Country of origin affect brand image, Country of origin affect perceived quality, Country of origin affect perceived price, Perceived quality affect brand image, Perceived ...
PENGARUH TRUSTWORTHINESS DAN CELEBRITY MATCH-UP PRODUCT TERHADAP PURCHASE INTENTION MELALUI BRAND IMAGE PADA KOSMETIK WARDAH DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-18)
One of the emerging industries in Indonesia is the cosmetics industry. The
competition of the cosmetic products in Indonesia is also getting tighter because of the many
cosmetic products on the market both products from ...