Theses (Man): Recent submissions
Now showing items 101-120 of 146
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PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN PROMOSI MELALUI KEPUTUSAN PEMBELIAN TERHADAP KEPUASAN PELANGGAN PADA SAMSUNG GALAXY S4 DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-03-01)The era of globalization as it is today, mobile phones have become a basic necessity for everyone. Even the functions of this mobile phones not only as a communication tool, but this function has been shifted as lifestyle ... -
PENGARUH EXPERIENTIAL MARKETING DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA STARBUCKS DI SURABAYA
(2013-05-27)Minum kopi sudah menjadi suatu gaya hidup dalam masyarakat. Bertambahnya gerai-gerai coffee house di Surabaya menandakan banyaknya peluang usaha di bisnis tersebut. Bukan hanya pemain lama seperti Starbucks, tetapi banyak ... -
ANALiSIS PENDUKUNG DAN PENGHAMBAT PENGGUNAAN JASA OUTSOURCING PADA PT. OUTSORSINDO KHARISMA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2010-01-01)Keterbatasan perusahaan dalam mengambil keputusan terhadap sumber daya yang ada untuk meningkatkan keunikan yang dimiliki dari perusahaan pesaing maka diperlukan sumber daya tambahan di luar perusahaan. Pemindahan tanggung ... -
Pengaruh Product Quality Terhadap Customer Loyalty Melalui Customer Satisfaction Pada Produk BlackBerry Di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-01-01)Blackberry become popular lately due to feature of the Blackberry call BBM. To improve and maintain the popularity of the Blackberry, then we conduct research to know whether the that product quality from Blackberry ... -
Pengaruh Komitmen Organisasional terhadap Kepuasan Kerja Karyawan dan Turnover Intention di PT.X
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-06-03)Nowadays, organization needs to maintain their qualified employees in order to survive in high competition environment. Organizational commitment has high influence to make employee stay at organization. There are three ... -
PENGARUH EXPERIENTIAL MARKETING TERHADAP PURCHASE INTENTION MELALUI BRAND AWARENESS DAN PERCEIVED QUALITY PADA KONSUMEN APARTEMEN THE VIA & VUE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)Apartemen The Via & Vue menerapkan experiential marketing dengan menawarkan bahwa apartemen sebagai gaya hidup; one stop living, convenience, comfortable, dan secure. Apartemen The Via & Vue mampu menarik perhatian masyarakat ... -
PENGEMBANGAN INNOVATIVE SKILL MELALUI KEPEMIMPINAN PERUBAHAN ORGANIZATIONAL CULTURE DAN COLLABORATION BEHAVIOUR (Action Research: PT PETROJAYA BORAL PLASTERBOARD)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-12-18)The vision and mission of an organization created as a goal to be achieved in every company in the business and anticipate the behaviour of the global economy, particularly the increasingly fierce market competition in ... -
PENGARUH ABOVE THE LINE DAN BELOW THE LINE TERHADAP BUYING DECISION MELALUI BUYING INTENTION YANG DIMODERASI COMPETITOR ADVERTISING PADA MOTOR YAMAHA MIO GT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01) -
PENGARUH KEMASAN KOSMETIK TERHADAP IMPULSE BUYING DENGAN MODERASI VISUAL EVALUATION TERHADAP VIVA HAND AND BODY LOTION DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01) -
IMPLEMENTATION OF BINARY LOGISTIC REGRESSION ANALYSIS FOR FINANCIAL DISTRESS PREDICTION ON MANUFACTURING FIRMS LISTED IN INDONESIA STOCK EXCHANGE (IDX) PERIOD 2005-2009
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-01-01)In today’s complex and ever changing world, business enviroment keeps changing.Dynamic environment will force firms to adapt with it, or else they are going to suffer. Every change affects the capabilities of firm to survive ... -
PENGARUH KEADILAN ORGANISASIONAL DAN KOMUNIKASI TERHADAP TURNOVER DENGAN EMPLOYEE ENGAGEMENT SEBAGAI INTERVENING VARIABLE
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)The aim of this study is to know whether communication and organizational justice influences turnover among labor above four years tenure in Surabaya which is mediated by employee engagement. This study uses the quantitative ... -
Analisis CAMEL Pada Financial Distress Bank di Indonesia
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-02-05)The purpose of this research is to analyze bank financial ratio if affect spread based that give impact to financial distress that affect the health from a bank. The variables which used are 4 financial ratios, CAR, NPL, ... -
PENGARUH SOCIAL INFLUENCES, PSYCHOLOGICAL FACTORS, DAN PRODUCT ATTRIBUTE CUES TERHADAP PURCHASE INTENTION MELALUI ATTITUDE PADA PRODUK TAS BERMEREK DI SURABAYA
(2011-01-01)Indonesia has been experiencing a significant growth in economic sectors in recent years (2008-2010), and Indonesia is also recognized as an emerging market (a nation with social or business activity in the process of ... -
ANALISIS DISKRIMINAN : FUNGSI RASIO KEUANGAN SEBAGAI MODEL PREDIKSI PADA PERUSAHAAN PERBANKAN EMPLOYEE STOCK OWNERSHIP PROGRAM (ESOP) & (NON - ESOP) DI BURSA EFEK INDONESIA PERIODE 2010 - 2012
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01)Employee Stock Ownership Plan ( ESOP ) is a stock ownership program for employees who are giving or selling company shares to employees with a limited number which aims to improve the performance of the company . ... -
The Influence of SITEQUAL on E-loyalty through Customer E-Satisfaction of Indonesian Airlines Website
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01)Penelitian ini dilakukan untuk melihat pengaruh faktor CAMELS sebagai alat ukur kesehatan bank yang diproksikan dengan variabel variabel Capital Adequacy Ratio (CAR), Non-Performing Loan (NPL), Komisaris Independen (KI), ... -
The Influence of SITEQUAL on E-loyalty through Customer E-Satisfaction of Indonesian Airlines Website
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2010-01-01) -
PENGARUH SOSIAL, PERSONAL, PSIKOLOGI, DAN BUDAYA TERHADAP WORD-OF-MOUTH MELALUI KEPUTUSAN PEMBELIAN DAN KEPUASAN PADA BUTIK PAKAIAN BERMEREK DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2010-06-14)Pemahaman yang mendalam mengenai konsumen akan memungkinkan pemasar dapat mempengaruhi keputusan konsumen, sehingga konsumen mau membeli apa yang yang ditawarkan oleh pemasar. Pengambilan keputusan tidak hanya berakhir ... -
ANALISIS PENGARUH FAMA THREE FACTORS DAN PERSENTASE KEPEMILIKAN ASING TERHADAP TINGKAT RETURN DI BURSA EFEK INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-01)Kebijakan pemerintah Indonesia mengeluarkan berbagai peraturan dan kebijakan liberalisasi pasar dan memberi peluang seluas-luasnya kepada investor baik lokal maupun asing untuk bertransaksi. Liberalisasi pasar saham ... -
PENGARUH APPAREL PRODUCT PRESENTATION DI FACEBOOK TERHADAP PURCHASE INTENTION MELALUI PERCEIVED RISK UNTUK KONSUMEN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-12)The dynamic growth of internet facility and growing number of internet users in Indonesia constantly boost the online shopping culture within the country. The sellers of apparel products slowly shift to online shop. The ... -
PERANAN OFFLINE BRAND TRUST TERHADAP TECHNOLOGY ACCEPTANCE MODEL MELALUI PERCEIVED RISK DALAM ONLINE SHOPPING PRODUK ELEKTRONIK DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-29)Online shopping is a new and popular way to shop in Indonesia generally, and especially in Surabaya. Consumers are engaged in uncertainty situation when they are shopping in online webstore, which is completely different ...