Browsing Faculty of Creative Industry by Author "MANAFE, INDRA STEIVEN"

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    • ANALISIS BRAND EQUITY UPH SURABAYA : PERSPEKTIF SISWA/I SMA DI SURABAYA 

      MANAFE, INDRA STEIVEN (Universitas Pelita Harapan Surabaya - Faculty Of Industrial Technology - Department Of Industrial Engineering, 2012-12-11)
      This research aims to determine and analyze what factor is particular significance in UPH Surabaya’s brand equity, using high school student in Surabaya perspective. The model used in this research are the method of ...