ORGANIZATIONAL STRATEGIC ANALYSIS AT PT. MARINE YARD SURABAYA
Abstract
Small Medium Enterprise nowadays is one of the most important things to
make economy of the country better. This research is going to explore further and
analyze about strategy analysis of one of the Small Medium Enterprise in
Indonesia, PT. Marine Yard Surabaya.
In this research, the main goal of the researcher is to identify the strategy
analysis and to help the company to make a strategy based on the Strategy
management. This research is using the qualitative method of analysis. Interview
process had been used to gather the data. The CEO of PT. Marine Yard Surabaya,
the director operation of PT. Marine Yard Surabaya, and chairman of Indonesia
National Shipowners Association.
The recommendation for the company is make and build a new facility to
add on to the company.