PENGARUH GAYA HIDUP DAN SIKAP UANG TERHADAP KEPUTUSAN MEMODIFIKASI MOTOR DENGAN SPARE PART TDR DI SURABAYA

Abstract

Urban community with a growing mindset and based on the various facilities provided by the city, making them very vulnerable lifestyle influenced by the changing times. Different urban community lifestyle with villagers who are still traditional. Efficiency and mobility becomes a major consideration someone choosing a motorcycle. Motorcycle is the image of its owner, became a hobby for the owner, and this is where the people in this case the owner or user of the motorcycle began to look for a container or a place to channel his hobby which then form groups of motorcycle enthusiasts or more familiarly known by the community motorcycles, motorcycle clubs and motorcycle gangs. In the selection of products to modify the motor, the chosen product is more crowded Racing TDR is used now. Racing TDR is from Thailand, because Thailand is the mecca of auto racing motif. There is also the purpose of this study was to determine the effect of lifestyle and attitude towards money purchase decision. The expected benefits of this study is to the field of management science, especially how much the lifestyle and attitude sehinggap money can assign purchasing decisions that will ultimately shape the success of the company in the long run. This study is causal. The method used is a quantitative method of processing data using SPSS. Data was collected by distributing questionnaires to 100 respondents by respondent characteristics of men and women aged 17-35 years, had to modify the motor more than twice and based in Surabaya. The results showed that the lifestyle and attitude positive and significant effect of money on purchasing decisions.