PENGARUH KUALITAS LAYANAN, KUALITAS PRODUK, NILAI YANG DIRASAKAN, INOVASI, PROMOSI, DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PRODUK RUMAH DANNIS DI SURABAYA

Abstract

Products Rumah Dannis is one of the brands or products Moslem is very well known in the community, especially in the city of Surabaya Heroes. Established in 1996, Home Products Dannis pouring over product concept. In early 2003, trying Dannis Home Products operating segment for teens and parents. This study aims to determine the effect of Product Quality, Service Quality, Perceived Value, Innovation, and Customer Satisfaction Promotion to influence customer satisfaction with the product Interests Buy Birthday "Home Dannis Jl.Pakis" in Surabaya. This study is causal the method used quantitative methods of processing the data using SPSS 16.0 software was used to process and analyze the data in this study. Data was collected by distributing questionnaires to 137 respondents with the characteristics of male and female respondents aged 17-60 years, never use products Rumah Dannis last at least 6 months and live in Surabaya. The results showed that satisfaction with the product of the regression coefficient of 0.233, the quality of service with a regression coefficient of 0.181, the perceived value of 0.138, with a coefficient of 0.280 innovation, promotion with a coefficient of 0.342 and a coefficient of customer satisfaction with buying interest re 0.434yang affect positively and significantly .