PENGARUH PERCEIVED VALUE, PERCEIVED EASE OF USE, DAN PERCEIVED USEFULNESS TERHADAP E-PURCHASE INTENTION MELALUI ATTITUDE PADA PEMBELI BLIBLI.COM DI SURABAYA
Abstract
The purpose of this research is to determine the effect of Perceived value, Perceived Ease of Use, Perceived Usefulness on Attitude and the effect of Attitude towards E-Purchase Intention. Perceived value, Perceived Ease of Use, Perceived Usefulness are factors that influence online buying intention. The samples for this research obtained from questionnaires from October 2014 until November 2014.
The collection of data obtained from 100 people by criteria man/woman age 18-50 years old, monthly minimum expenditure 500.00 IDR, knows blibli.com but has never made a purchase transaction. This research use Structural Equation Modelling (SEM) as data analysis technique.
The result shows that both Perceived Value and Perceived Usefulness have positive and significant effect on Attitude; and Attitude has a positive and significant effect on E-Purchase Intention. The other result shows that Perceived Ease of Use has a negative but insignificant effect on Attitude.
Collections
Related items
Showing items related by title, author, creator and subject.
-
Analisis pengaruh innovativeness, stress, perceived ease of use, perceived satisfaction, perceived risk, perceived trust dan perceived usefulness sebagai variabel medaisi pada intention to use mobile payment terhadap pengguna bca mobile banking di Manado
Regar, Stephanie Claudia Tesalonika (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-09-30)Electronic commerce (E-commerce) adalah aktivitas penyebaran, penjualan, pembelian, pemasaran produk (barang dan jasa) dengan memanfaatkan jaringan internet. Pertumbuhan teknologi di Indonesia bertambah pesat. Hal ini ... -
ANALISIS PENGARUH ENTERTAINMENT, INFORMATION, IRRITATION, PERSONALIZATION, DAN LOCATION TERHADAP REPURCHASE INTENTION MELALUI ADVERTISEMENT VALUE, ADVERTISING ATTITUDE, DAN BRAND ATTITUDE PADA IKLAN INDOMIE DI SURABAYA
Candra, Krisna Putra (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-07-05)Nowadays the era in which all forms of necessity of life can be fulfilled easily and quickly, because now we are in an age where all forms of technology have been created. Here people can do things more easily, including ... -
ANALISA FAKTOR-FAKTOR YANG MEMPENGARUHI KEINGINAN UNTUK MENGGUNAKAN TABLET SAMSUNG GALAXY DI SURABAYA
Abraham, Ericko (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-28)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ...