| dc.description.abstract | Growth of the Internet has forced the company to use her as a marketing
medium. In addition, the online shopping trend is also growing in this sat.
However, due to lack of physical interaction with the seller and the prices tend to
be higher, and supported the competition between online shop, the online sales to
be not easy to run. Companies must be able to know all too well the variables that
influence the purchasing decisions online.
This study aims to determine the factors that affect the Online Purchase
Intention batik products in Surabaya. The model developed is composed of
variable openess to Experiences, Conscientiousness, Innovativeness, and Value
Consciousness. Based on data from 200 samples, this study shows that Value
Consciousness and Conscientiousnes positive and significant effect on the Online
Purchase Intention on Batik in Surabaya. Other findings also indicate that the
variable openess to Experiences and variable Conscientiousnes positive and
significant effect on the Value Consciousness. | en_US |
