ANALISIS YURIDIS TENTANG PERLINDUNGAN HUKUM HAK MEREK DALAM PUTUSAN MAHKAMAH AGUNG NOMOR. 595 K / PDT.SUS / 2011

Abstract

Brand is essentially very important and has high economic value for it shows the identity of a good and also related to the right and the reputation of the brand itself. However there are still some people that have bad faith to rob the brand of others that already well known in the public. Some people already had a brand for a good, but then that brand is registered by others so the brand of the certain good is identical. We can find a lot of unfair competitions nowadays and the rules that are used by the judges to adjudicate the dispute are so lack of protection toward the owner of the brand. Based on all those facts, so we really need the protection from the law to the owner of the brand so that the brand can be protected from the loss caused by those unfair competitions. This final paper is aim to know whether the conclusion and decision of The Supreme Court in adjudicating the dispute among brand already gave the proper protection to the owner of the brand or not. The method of the research tin this final paper is normative juridical that look for the way to solve the problems using the literatures and law that is interpreted as norm or dogma. The result of the research shows that the judges had not comprehensively considered the fact of the law in the decisions made. There are a lot of rules in the Act Number 15 year 2001 about Brand, have not applied well so it cannot give the total protection to the right of the brand like it had to be.