PEMANFAATAN KOHONEN SOM SATU DIMENSI UNTUK PENGKLASTERAN DATA KUESIONER CALON MAHASISWA DI SURABAYA

Abstract

Student is one of important substances in the university. If university don’t have many students, then the university will not be popular and will not have good quality. Universitas Pelita Harapan is one of university that is located in Surabaya. In effort to get more students, marketing subdivision doing a research by giving a questioner to high school students in Surabaya and then the questioner result will be clustered. After it has been clustered, Marketing subdivision will arrange right strategies to be done. Kohonen SOM (Self Organizing Map) is one of the methods that can be used to do clustering. After the questioner result has been clustered, each cluster has to be analyzed to get it’s characteristic and it’s belief value. In getting belief value, theory from Dempster–Shafer Theory is needed. After the questioner result has been clustered and belief value for each cluster has been obtained, marketing subdivision can now arrange right strategies to get more students. Based on the results of trials that have been done, it can be concluded that the application can group questioner result from the students into some clusters and finding the characteristic and belief for each cluster.