| dc.description.abstract | Student is one of important substances in the university. If university don’t
have many students, then the university will not be popular and will not have
good quality. Universitas Pelita Harapan is one of university that is located in
Surabaya. In effort to get more students, marketing subdivision doing a research
by giving a questioner to high school students in Surabaya and then the questioner
result will be clustered. After it has been clustered, Marketing subdivision will
arrange right strategies to be done.
Kohonen SOM (Self Organizing Map) is one of the methods that can be
used to do clustering. After the questioner result has been clustered, each cluster
has to be analyzed to get it’s characteristic and it’s belief value. In getting belief
value, theory from Dempster–Shafer Theory is needed. After the questioner result
has been clustered and belief value for each cluster has been obtained, marketing
subdivision can now arrange right strategies to get more students.
Based on the results of trials that have been done, it can be concluded that
the application can group questioner result from the students into some clusters
and finding the characteristic and belief for each cluster. | en_US |
