| dc.description.abstract | The packaging of a food product becomes an attraction to influence
consumers to buy the product. Pizza is one of most popular junk foods in
Indonesia. However, the recent pizza packaging design that uses rope to bind its
box can influence the comfortableness of consumers to carry pizza. The pizza
packaging design should consider consumer emotional aspects particularly
consumer’s convenience.
One of the packaging designs uses Kansei Engineering method in which
uses human feeling to feel the product in the stage of new product development.
Therefore, new pizza packaging design which is based on consumer's emotional
needs would be a great of interest for those who work on product design
development. This study tends to create pizza packaging design using Kansei
Engineering method. The study founds several pizza packaging designs including
color, shape, material, ease to carry, logo, the number and the position of air
circulation. | en_US |
