PEMODELAN DINAMIKA PENERIMAAN MAHASISWA BARU UNIVERSITAS PELITA HARAPAN SURABAYA DENGAN MENGGUNAKAN PENDEKATAN SISTEM DINAMIS

Abstract

Universitas Pelita Harapan Surabaya (UPHS) as the newly established university experience difficulties in student enrollment each year. This is evident from the number of new student every year is experiencing the dynamic either decrease or increase, but the increase can not exceed the number of new students in 2008 when UPHS established. The data collection was done by using the literature, brainstorming with marketing staff and university’s top management and also conducted interviews with UPHS’ student. After data collected, a model of the dynamic simulation developed for student enrollment as a learning model in a preparation strategy to increase the number of student enrollment. Model development was used system dynamics approach. Simulation performed with the initial simulation, increased of the Index Specialization (“Indeks Peminatan”) simulation and increased follow up simulation. The result from this research by using scenarios and resolve action, the amount of new student will increase exceed 350 people in 2018.Simulation model is expected to estimate the number of UPHS’ new students in subsequent years so it can be a relevant decision making for UPHS.