ANALISIS FAKTOR-FAKTOR PERTUMBUHAN DAN STRATEGI PENGEMBANGAN UKM BERBASIS KLASTER (STUDI KASUS : SENTRA INDUSTRI BATIK JETIS SIDOARJO DAN SENTRA SEPATU WEDORO)

Abstract

SME (Small and Medium Enterprises) has a very enormous potential and role in supporting national economics. However, their ability to develop the scale of the enterprises is so limited. Thus, to develop SME - especially those located in Center of Batik Industry Jetis Sidoarjo and Center of Shoes Industry Wedoro - it is required to identify variables that affects the growth of SME itself . The surrounding environment of an enterprise changes and evolves continually. Therefore, enterprises should be concerned about its changing environment and take a real action by formulating strategy according to the development of its surrounding. Among the strategy formulating methods available, CSSF (Contingent Strategic Success Formula) is one superior method that has a systematic approach while concerning the development of environment. Approach of CSSF itself is aimed to analyze the formula of strategy by combining internal and external condition of an enterprise. More precisely, it measuresm estimates, and predicts the condition of surrounding environment of an enterprise in the present and future. This research resulted in the understanding of strong and significant relation of several factors that affects the growth of Center of Batik Industry Jetis Sidoarjo: product differentiation, pressure from another institution, response toward the changing environment, and resistance toward the changing technology. There were also factors that relates strongly to the growth of Center of Shoes Industry Wedoro: response toward the changing environment and enterprise’s flexibility. The score of environment turbulence, agrresivity, and responsivity of enterprise for Center of Batik Industry Jetis Sidoarjo was 3.54, 3.22, and 3.50. Meanwhile, the score obtained for Center of Shoes Industry Wedoro was 3.63, 3.13, and 3.03.