REKAYASA DESAIN BATIK TULIS JETIS – SIDOARJO MELALUI IMPLEMENTASI METODE KANSEI ENGINEERING

Abstract

As an art product, batik design must not only contain art composition, but also must be in accordance with customer expectations. When a batik designer starts to design the form of a new product, she/he needs to integrate many demands and wishes that the prospective users of the new product may have. Not only technical and objective demands are important, but also aesthetic, emotional, and other experiential factors, some of which are hard or impossible to express objectively. In design practice, the designer has to balance the objective and subjective properties, functional technology and emotional expressiveness, information and inspiration. Design development discussed in Kansei Engineering is a new approach which derived from these conditions. The data collection was done by using study literature as well as communication techniques. In the initial study, 80 respondents have to asses the first semantic differential questionnaires about their preferences in choosing a batik. Data processed using statistic multivariate: validity analysis, reliability analysis, analysis factor and multiple linear regressions. In the advance study, 7 different types of batik tulis Jetis as samples for this study with the aspect of originality and variety were selected. 108 respondents who had participated have to conduct an assessment of 5-grade semantic differential method gathered in the second semantic differential questionnaires with 11 kansei words. Data processed using validity analysis, reliability analysis, multiple linear regression, and kruskal-wallis. From the research, Rsquare values for the regression model is 45.4% where the main coefficient forming the regression model is the attention of interest with coefficient of regression is 0.674. Furthermore, the results of the kruskal-wallis analysis of acquired characteristics batik Jetis new design as follow: (1) motif: geometric, (2) The main ornament: flowers 2, (3) ornaments fillers: the lung-lung, (4) the number of isen : 3, (5) primary colors: yellow, (6) secondary colors: brown, (7) there is lis, (8) fabric material: primis.