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PENGARUH KONFORMITAS TEMAN SEBAYA DAN KONTROL DIRI TERHADAP PERILAKU PEMBELIAN IMPULSIF MAHASISWA RANTAU ASAL NUSA TENGGARA TIMUR DI SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Psychology - Department Of Psychology, 2017-09-11)
Impulsive buying behavior is an unplanned shopping activity that occurs because
of an inner drive. Individuals making these unplanned purchases are not based on
necessity but because of the incipient desire. ...