PERLINDUNGAN HUKUM BAGI KONSUMEN TERHADAP IKLAN LAYANAN KONTEN SELULER YANG MENYESATKAN

Abstract

This paper discusses the legal effort that can be reached consumers against misleading advertising of mobile content. This research is research conducted in the normative literature. The number of ads, in this case the mobile content advertising, which does not provide incomplete information raises issues for consumers that resulted in harm to consumers. Consumers are charged an additional fee for mobile content that is downloaded without consumers acknowledge. For that we need a solution for the losses. The results of this study is the necessity of a better arrangement in terms of set up advertising efforts in Indonesia, especially on consumer protection. Since setting advertising efforts in Indonesia, still refer to some of the laws and ethics of advertising. Therefore, the results of this study suggested that the government could issue positive about advertising law, which regulates all of the rights, obligations and responsibilities of business, advertising and consumer businesses.