| dc.description.abstract | This paper discusses the legal effort that can be reached consumers against
misleading advertising of mobile content. This research is research conducted in
the normative literature. The number of ads, in this case the mobile content
advertising, which does not provide incomplete information raises issues for
consumers that resulted in harm to consumers. Consumers are charged an
additional fee for mobile content that is downloaded without consumers
acknowledge. For that we need a solution for the losses.
The results of this study is the necessity of a better arrangement in terms of
set up advertising efforts in Indonesia, especially on consumer protection. Since
setting advertising efforts in Indonesia, still refer to some of the laws and ethics of
advertising. Therefore, the results of this study suggested that the government
could issue positive about advertising law, which regulates all of the rights,
obligations and responsibilities of business, advertising and consumer businesses. | en_US |
