ANALISIS PENGARUH PENGUNGKAPAN CORPORATE SOCIAL RESPONSIBILITY (CSR) TERHADAP KINERJA PERUSAHAAN DAN KINERJA PASAR (Studi Empiris Pada Perusahaan Consumer Goods yang Terdaftar di Bursa Efek Indonesia)

Abstract

The aims of this research are to analyze the influence of Corporate Social Responsibility (CSR) to financial performance and market performance. Size and leverage is used as control variable. Samples of this research are consumer goods companies listed in Indonesian Stock Exchange during 2007-2010. Data collected from company’s annual report and financial report. The data analysis is completed by interviewing a stock analyst. The result shows that CSR significantly influence both financial performance and market performance of the companies. Financial performance is measured by ROI and market performance is measured by stock price. The increasing of company’s CSR disclosure will affect high financial performance and market performance. Otherwise, size and leverage is not significant to control the relationship between CSR and company’s performance.