ANALISIS PENGARUH CONNECTEDNESS DAN PERCEIVED QUALITY TERHADAP INTENTION TO REPEAT DENGAN AUDIENCE SATISFACTION DAN AUDIENCE VOICE SEBAGAI VARIABEL INTERVENING PADA PENONTON X FACTOR INDONESIA DI SURABAYA

Abstract

The development of talent search television program in Indonesia, further increase competition among television station. Sustainability of a television program is a very imporatnt thing for the television program. For the first time, X Factor Indonesia as a talent search television program was held in Indonesia. This study aims to analyze the effects of conncetedness and perceived quality to intention to repeat through audience satisfaction and audience voice as intervening variable on audience of X Factor Indonesia. The results of this study can be used by X Factor Indonesia to develop the best strategy to increase intention to repeat X Factor Indonesia. This study uses quantitaive approach with Structural Equation Modeling technique and AMOS 16.0 program. Sample of this study consist of one hundred and sixty five (165) audience of X Factor Indonesia living in Surabaya ranging in ages18-60 years old and have been watching X Factor Indonesia more than two times. Questionnaires were distributed to respondent using non probability sampling and snowball sampling’s method. The result of this study show that conectedness and perceived quality have positve and significant effects on audience satisfaction. In adition, audience satisfaction also has posstive and significant effect on intention to repat directly nor thorugh audence voice as intervening variable.