| dc.description.abstract | The development of information technology has given many advantages
for people to do their activities. So, it increase the intention to use information
technology’s products. It is also an opportunity for companies to develop the new
information technology’s products. One of the companies that take this
opportunity is BCA which launched Flazz BCA card. Since its launched in 2007,
the number of Flazz BCA card’s users increased continually. Now, the number of
users has reach millions of consumers. However, the percentage of user’s growth
is relatively small. Therefore, this study aims to analyze the effects of perceived
usefulness, perceived ease of use, compatibility, personal innovativeness and
social influence to behavioral intention and the effect of behavioral intention to
actual usage. The results of this study can be used by BCA to develop the best
strategy in order to increase the number of users and actual usage of Flazz BCA
card. This study uses quantitative approach with Structural Equation Modeling
(SEM) technique and AMOS 16.0 program. Questionnaires were distributed to
140 respondents who used as a sample in this study using non probability
sampling and snowball sampling’s method.
The result of this study shows that perceived usefulness, personal
innovativeness and social influence have positive and significant effects on
behavioral intention. Perceived ease of use and compatibility has positive but
insignificant effects on behavioral intention. In addition, this study also found that
behavioral intention has positive and significant effects on actual usage of Flazz
BCA card in Surabaya. | en_US |
