dc.contributor.author | WANDANA, NOVI | |
dc.date.accessioned | 2015-07-13T08:56:59Z | |
dc.date.available | 2015-07-13T08:56:59Z | |
dc.date.issued | 2012-12-03 | |
dc.identifier.uri | http://hdl.handle.net/123456789/606 | |
dc.description.abstract | Nowadays, technological advances around the world including in
Indonesia has been growing rapidly and this development is supported by
increased and varied human need for technology. One of the technological
developer industry most competitive and rapidly expanding is telecommunications
industry. Telecom equipment manufactures are vying to create a multi-function
telecommunications device to provide a convenience in communication that
combine with modern multimedia features. One of the companies that show
outstanding sales phenomenon in Indonesia in the year of 2012 is the product of
Samsung Smartphone.
This study aimed to determine the factors that influence consumers to buy
the product Smartphone Samsung in Surabaya.
The sample used in this study is consumer that live in Surabaya who have
bought and used the product of Samsung Smartphone for about 120 repondents.
For processing and analyzing data in this study by using Structural Equation
Modeling (SEM) with AMOS 16.0 software as the software to process data.
The empirical findings indicate that word of mouth has a greater influence
than product innovation for consumers to buy. Based on these empirical findings
also point out that the brand image of the significant positive influence on word of
mouth. Brand image, word of mouth, product innovation brings significant
positive influence on consumers to buy. | en_US |
dc.language.iso | ina | en_US |
dc.publisher | Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management | en_US |
dc.subject | Brand Image | en_US |
dc.subject | Word of Mouth | en_US |
dc.subject | Buying Intention | en_US |
dc.title | ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK SMARTPHONE SAMSUNG DI SURABAYA | en_US |
dc.type | Thesis | en_US |