Analisis Pengaruh Lifestyle dan Service Quality Melalui Customer Satisfaction Terhadap Repurchase Intention Fenny Butik di Sidoarjo

Abstract

Due to expansion of globalization and modernization the consideration of consumer to fashion and how they looks increases rapidly therefore it increases the number of consumer consumption in fashion. Fashion boutique starts to open everywhere due to high demand of clothing, this business is starting to get special attention from a certain group of people. This research purpose is to explore furthermore how Customer Satisfaction effecting the Repurchase Intention at Fenny Butik Sidoarjo. Customer Satisfaction can be measure from a combination of Lifestyle and Service Quality. This research is using 100 person made up of teenager and women who has been purchase at Fenny Boutique and live in Sidoarjo area with a technique known as Non probability sampling and a method use called purposive sampling. Structural Equation Modeling (SEM) with software known as AMOS 16.0 is a software use in this research to process and analyzed data. The research has shown that Customer Satisfaction is positively affecting Repurchase Intention. Where Lifestyle and Service Quality positively affect Customer Satisfaction. Empirical Study indicates that Customer Satisfaction has a big impact to Repurchase Intention with a coefficient regression number of 0.909, where Customer Satisfaction is highly affected by Service Quality with a coefficient regression number of 0.710 and Lifestyle Variable affected Customer Satisfaction with a smaller coefficient regression number of 0.360.