| dc.description.abstract | Surabaya is the second largest city in Indonesia, with the development of
industries that thrive many companies are starting to get attention from the public
and trying to attract buying interest from the public. This is the basis of this
research to mengajuh pangaruh Community Building, Overall Satisfaction, and
Switching Barriers on Repurchase Intention. The use of these variables with
previous studies, namely: Tsai and Huang (2007) which has a direct influence
between the Community Building, Customization, Overall Satisfaction, and
Switching Barriers on Repurchase Intention. whereas this study did not use the
customization variable, because this study is also a replication of the study Tsai
and Huang, (2007), just take the three independent variables with one variable
reduces customization, because the study was conducted with the object adjusts
AirAsia in Surabaya.
Type of research is a quantitative causal by using multiple linear regression
with SPSS 16.0 software samples used were 108 non probibility sampling
techniques and sampling methods used purposive sampling.
The results of the analysis showed that the Community Building, Overall
Satisfaction, and Switching Barriers have a positive and significant impact on
Repurchase Intention AirAsia tickets online in Surabaya. The most influential
variable repurchase intention that overall satisfaction regression test results of
0.450 and 0.000 significant test is less than 0.05.
The empirical findings indicate that to increase repurchase intention, to note
the factors Community Building, Overall Satisfaction, and Switching Barriers to
increase buying interest re AirAsia customers in Surabaya. Theoretical
implications and suggestions for future research are also outlined at the end of the
study. | en_US |
