FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MENJADI NASABAH DI BANK MANDIRI SURABAYA

Abstract

The development of the business competition is very fast and be competitive, start from automotive business, electronic business, and not the exception in the world of banking, competition between banks often increasing from setting up a facility or convenience that customers get. To get a lot of clients who are the target of any bank in Indonesia, it can be seen from the 7P's, Product, Price, Promotion, Place, People, Physical Evidence and Process is very useful for the customers to choose which bank they would choose, and also useful for banks to achieve their goal is to get as many customers as possible. Bank Mandiri is one of one very large bank in Indonesia that is a combination of the four major banks. Bank Mandiri is a Bank (Persero) which means the state-owned banks. In this study, researcher examined the factors that influence the decision of a customer of Bank Mandiri in Surabaya and took 120 sample who are customers of the Bank Mandiri so that it can be seen that the factors that greatly influence the selection of a customer of the bank. The method of analysis in this study using statistical program SPSS version 16 and based on the results of hypothesis testing when the P value <0.05 then the Ho is rejected and vice versa if P value> 0.05 then Ho is accepted.