| dc.description.abstract | Savior Event Organizer is a service company that provides service to handle all the needs in the framework of the implementation of a specific event be it a wedding, gathering and so on. Event Organizer Savior tried merging creativity, innovation, and teamwork to create quality for customers. Savior Event Organizer has strategy used to increase the number of customers, one way that used is to improve the quality of service, price adjustments on the package of services used and also increase promotion through word of mouth communication with customers.
The data was collected by distributing questionnaries to the respondent in accordance with the characteristics of the sample are described earlier. The data were processed using analysis of validity, reliability, normality, heteroscedasticity, linearity, multikolinearity and multiple linear regression and simple linear regression. Measurements conducted by distributing questionnaires to 64 respondents, who then tested its validity and reliability. After that analysis and hypothesis testing.
Based on the result of the tests performed can be concluded that service quality (X1), Price (X2), Word of mouth (X3) proved to have a positive influence on willingness to buy (Y1), on consumers Savior Event Organizer in Surabaya, besides the willingness to buy (X1s) is also positive and significant impact on the buying decision (Y2) on consumers Savior Event Organizer in Surabaya. | en_US |
