Explaining Behavioral Intention on Information Technology: A Case Study of CIMB Niaga Internet Banking in Surabaya

Abstract

Information technology development is a great opportunity for companies to creatively innovate their product in order to develop their business. One of the information technology-based products that grow quite rapidly at this time is Internet banking. Internet banking is one of the information technology that give option to their customers for bypassing the time-consuming, paper-based aspects of traditional banking in order to manage their finances more quickly and efficiently. This opportunity has been seen by CIMB Niaga as one of the largest bank in Indonesia. Our study is to analyze the effect of perceived credibility, perceived usefulness, and perceived ease of use on behavioral intention to use as the propose of an extended framework to re-examine behavioral intention of technology. This study uses a quantitative approach using regression techniquesm (multiple regression) through the program SPSS 16. The samples were 150 respondents with non probability sampling technique. The sampling method was purposive sampling.