| dc.description.abstract | Nowadays, the financial performance evaluation that used by many
companies to evaluate executive performance is no longer appropriate. The emphasis
of financial performance on mere financial sector engender company’s orientation is
stilled to short term profit and tend to ignore company’s long term viability. Balanced
Scorecard is a financial performance concept that balancing evaluation of a business
organization’s performance which assumed to be merely focused on financial
performance.
This study is aimed to analyze Balanced Scorecard Implementation to
evaluate the performance of Bank NTT. Quantitative data in the form of numbers is
attained from both respondent’s questionnaire and bank document; while in the form
of words, they have particular characteristics. Researcher distribute questionnaire to
bank’s customers and employees to support the study. The population is the entire
bank’s customers and employees of Bank NTT while the samples are 100
respondents from customer’s bank and 89 respondents from bank’s employees. The
questionnaire also assesses satisfaction degree of both bank’s customers and
employees; validity and reliability testing has been conducted to justify the
questionnaire.
From the result of Analysis of Balanced Scorecard Implementation to assess
the performance of Bank NTT, researcher attain conclusion which is from the four
analyzed perspectives, there are few performance inside acceptable category though
it is also located in lower standard layer of the acceptable category such as bank’s
customers and employees satisfaction indicator. As one of non-financial performance
evaluation, this indicator is both critical and crucial. In financial perspective, the
profit margin indicator shows instability and has a lot of decreasing in many aspects.
Management is advised to be able to press operational cost in order to increase net
profit using suitable planning and conduct cost control of insignificant aspects.
Thus, the company is expected to be able to improve its performance by
balancing between performance from financial and non financial aspects which
mutually related to realize vision and mission. | en_US |
