PENGARUH GREEN PRODUCT QUALITY DAN GREEN BRAND IMAGE TERHADAP CONSUMER LOYALTY MELALUI GREEN SATISFACTION, GREEN BRAND EQUITY DAN GREEN TRUST PADA PRODUK THE BODY SHOP DI SURABAYA
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RUDIANTO, JOSHUA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-04)The cosmetics industry in Indonesia experienced a significant increase of 20% from national economic growth in 2017. The increase in growth was driven by large demand from the domestic and export markets due to people who ... -
Review: The Application of Awareness and Acceptability from the 4A’s of Marketing in The Potential Buyer of Green Product
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Analisis pengaruh individual factors dan environment restaurant factors terhadap customer loyalty to healthy food melalui customer healthy eating behavior pada produk Greenly di Surabaya
Tedjo, Samuel Christofer (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-08-22)Greenly adalah restoran makanan sehat di Surabaya yang berdiri pada 2019 dan berkembang pesat. Walaupun permintaan makanan sehat meningkat, namun persaingan juga semakin ketat dengan bertambahnya jumlah competitor, sampai ...