Browsing Vol. 3 No. 1 Juni 2014 by Author "Naibaho, Hastuti"
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Pengaruh Elemen Ekuitas Merek (Brand Equity) Terhadap Keputusan Pembelian Produk Pakaian (X) S.M.L di Surabaya
Alinegoro, Irwan Hartono; Naibaho, Hastuti; Sondakh, Oliandes (Pelita Harapan University - Surabaya, 2014-06-01)In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...