Browsing Vol. 3 No. 1 Juni 2014 by Subject "Brand Loyalty"
Now showing items 1-2 of 2
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Faktor-faktor yang Mempengaruhi Brand Loyalty pada Web Airasia di Surabaya
(Pelita Harapan University - Surabaya, 2014-06-01)Penelitian ini ditujukan untuk mengetahui bagaimana pengaruh Quality of Information, Security/Privacy, Perceived Risk, Word of Mouth, Good Online Experience, dan Brand Name/Reputation terhadap Brand Trust konsumen web ... -
Pengaruh Elemen Ekuitas Merek (Brand Equity) Terhadap Keputusan Pembelian Produk Pakaian (X) S.M.L di Surabaya
(Pelita Harapan University - Surabaya, 2014-06-01)In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ...