PENGARUH KUALITAS LAYANAN, PERCEIVED VALUE TERHADAP KEPUASAN PELANGGAN DAN NIAT PEMBELIAN ULANG PADA HERBALIFE PLAZA SURABAYA

Abstract

Herbalife began marketing its products in Indonesia in 1998 with the launch of 19 new products. Some excellent products owned by Herbalife like Nutritional Shake Mix, Multivitamin Complex, Personalized Protein Powder , Fiber & Herbs and forth with the specific characteristics of each product to draw consumers to make purchases so that all the problems complained of by consumers about health can be immediately resolved quickly and safely without any side effects. Herbalife products are well known in Indonesia with strong customer value can grow the association between the quality of customer service and customer satisfaction. Where quality of service can be guaranteed for customer satisfaction and generate repeat purchase intentions through perceived Value