Browsing Management by Subject "Salesperson Attributes"
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THE EFFECT OF SALESPERSON ATTRIBUTES AND PRICING STRATEGIES ON CONSUMER BUYING DECISION IN MATAHARI DEPARTMENT STORE CITY OF TOMORROW SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-05-14)Understanding consumer buying decision and influencing consumer in the stage of the buying process are critical for a successful retailing strategy. In Indonesia, major concerns regarding retailers’ attempt to influence ...