Browsing Management by Title
Now showing items 21-40 of 853
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ANALISIS CONSUMER INNOVATIVNESS WITH HEDONIC VALUE , UTILITARIAN VALUE TERHADAP CONTINUANCE INTTENTION PADA KONSUMEN “OPPO” DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-07-12)One of the rising smartphone manufacturers in the Indonesian cellular market is OPPO. Although including a new competitor in the mobile market, but OPPO market share is already high. In fact, its sales volume is claimed ... -
ANALISIS CONSUMER’S BUYING BEHAVIOR PADA TOKO TRADISIONAL MELALUI SERVQUAL, KEPERCAYAAN DAN EMOTIONAL BRANDING (STUDI KASUS PADA TOKO TULUS HARAPAN SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)The presence of modern retail's growing lead threatened to existence of traditional stores in Surabaya. However, it is evident that there are still many traditional stores are able to survive amid the phenomenon, with ... -
ANALISIS DISKRIMINAN : FUNGSI RASIO KEUANGAN SEBAGAI MODEL PREDIKSI PADA PERUSAHAAN PERBANKAN EMPLOYEE STOCK OWNERSHIP PROGRAM (ESOP) & (NON - ESOP) DI BURSA EFEK INDONESIA PERIODE 2010 - 2012
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01)Employee Stock Ownership Plan ( ESOP ) is a stock ownership program for employees who are giving or selling company shares to employees with a limited number which aims to improve the performance of the company . ... -
Analisis fakto faktor yang mempengaruhi "customer satisfaction terhadap customer loyalty" pelanggan ranch market supermarket di Galaxy Mall Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-01-11)Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh price, service, atmosphere, product quality, selection, convenience terhadap Customer satisfaction melalui customer loyalty. Manfaat yang diharapkan dari penelitian ... -
Analisis faktor faktor yang mempengaruhi customer loyalty pelanggan H&M di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-09-14)Pertumbuhan industri ritel Indonesia melambat karena beberapa hal, seperti kondisi ekonomi masyarakat kelas menengah ke bawah dan adanya pergeseran pola konsumsi ke leisure (kuliner, travelling, dan entertain) yang telah ... -
ANALISIS FAKTOR INTEGRATED MARKETING COMMUNICATION TERHADAP CUSTOMER LOYALTY MELALUI CAMPAIGN EFFECTIVENESS PADA KONSUMEN ADIDAS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-16)Public awareness of healthy living has increased, a healthy lifestyle began to be adopted, including exercise. In exercising, of course, you need sports clothing because clothing that is commonly used is not suitable for ... -
ANALISIS FAKTOR OLFACTORY TERHADAP PURCHASE INTENTION DENGAN APPROACH BEHAVIOR DAN EXPERIENTIAL MARKETING SEBAGAI VARIABEL INTERVENING PADA PRODUK DOWNY DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-12-09)This study is to find out the effect of olfactory, approach behavior, and experiential marketing toward purchase intention on Downy consumer that live in Surabaya. Sample that use in this study is Downy consumer that ... -
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI MINAT BELI VALUE PLUS HYPERMART DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)This study aims to investigate the effects of store image and service quality on brand image and purchase intention for a Value Plus private label brand Hypermart in Surabaya. The sample in this study consisted of one ... -
ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI PURCHASE DECISION BRAND FURLA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-07)The increasing competition among companies requires them to be able to satisfy the wants and needs of its consumers. Thus, it aims to improve the company's quality and provide satisfaction for consumers. This will make ... -
ANALISIS FAKTOR-FAKTOR PEMBENTUK EMPLOYEE ENGAGEMENT DAN PENGARUH EMPLOYEE ENGAGEMENT TERHADAP ORGANISATIONAL COMMITMENT KARYAWAN PT DWI MARTHA JAYA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-19)The construction industry is one of the industrial fields that has many strong resources. One of the construction companies is PT Dwi Martha Jaya in Surabaya. In gaining trust to work on various types of construction ... -
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI CUSTOMER SATISFACTION DALAM MEMBENTUK REPURCHASE INTENTION PELANGGAN ACE HARDWARE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-16)The retail industry sector is one of the marketing products which selling goods directly to consumers. In general the retail industry is a business activity selling various kinds of goods for direct and indirect consumption. ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI ACTUAL USAGE MELALUI BEHAVIORAL INTENTION PENGGUNA KARTU PRABAYAR BERBELANJA FLAZZ BCA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-29)The development of information technology has given many advantages for people to do their activities. So, it increase the intention to use information technology’s products. It is also an opportunity for companies to ... -
Analisis faktor-faktor yang mempengaruhi behavioral intention dan customer satisfaction pada pelanggan Pizza Hut di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-08-26)Perkembangan dari industri makanan di Indonesia kian meningkat setiap tahunnya. Hal ini juga turut memberikan dampak dimana persaingan dalam industri makanan menjadi semakin ketat setiap tahunnya. Dengan meningkatnya ... -
Analisis faktor-faktor yang mempengaruhi behavioral intention dan innovation resistance yang pada akhirnya mempengaruhi actual usage pada pengguna aplikasi ovo di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-10-29)Kemajuan teknologi dan informasi yang pesat telah merubah hampir sebagian gaya hidup dari masyarakat di dunia, dimana hampir seluruh aspek kehidupan dipengaruhi oleh teknologi. Bahkan, belakangan ini perkembangan teknologi ... -
Analisis faktor-faktor yang mempengaruhi customer commitment dan customer loyalty pelanggan jasa sistem erp pt. Global industri teknologi solusi (pt. Gits) Di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-12-18)Perkembangan teknologi Enterprise Resource Planning atau ERP memberikan peluang bagi perusahaan jasa ERP di Indonesia secara khusus di Kota Surabaya. Perkembangan ini juga didorong oleh kebutuhan para pelaku industri ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER LOYALTY PADA PELANGGAN STARBUCKS DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-11-19)Recently, an industry that is growing rapidly in Indonesia was food and beverge industry, one of them is cafes or coffe shop. In the city of Surabaya is, industry is now growing rapdly and became the belle of the coffe ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER LOYALTY PELANGGAN LAZADA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-05)The technology is extremely influential in various things. The technology also has its advantages and disadvantages, so that the society is required to able to use as well as possible. The Internet is a form of technology ... -
Analisis faktor-faktor yang mempengaruhi customer satisfaction dan customer loyalty pada pelanggan Steak Hut lokasi di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-08-25)Perkembangan dari industri makanan di Indonesia kian meningkat setiap tahunnya. Hal ini juga turut memberikan dampak dimana persaingan dalam industri makanan menjadi semakin ketat setiap tahunnya. Dengan meningkatnya ... -
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CUSTOMER SATISFACTION TERHADAP BRAND LOYALTY PELANGGAN ZARA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-18)Fashion world is never deserted from enthusiasts, every season change there is always the latest fashion trends of each brand with their respective attractiveness. For that very important to always maintain the quality ... -
Analisis faktor-faktor yang mempengaruhi experiential quality, experiential trust, experential satisfaction yang mempengaruhi experential loyalty pada pelanggan kentucky fried chicken di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-08-25)Perubahan gaya hidup cepat saji terlihat pada generasi modern yang disebut generasi milenial. Di-era ini, yang serba instan mulai masuk ke segala penjuru kehidupan. Di Surabaya generasi milenial memiliki suatu kegemaran ...