Browsing Management by Title
Now showing items 565-584 of 853
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PEMBERDAYAAN UMKM DAN UPAYA PENGENTASAN KEMISKINAN DI DAERAH: SEBUAH TELAAH KONSEP
(Universitas Merdeka Malang, 2014-05-26)UMKM memegang peranan penting dalam meningkatkan pertumbuhan ekonomi Negara. Dengan proporsi jumlah UMKM yang jauh di atas usaha skala besar, UMKM sangat berkontribusi dalam penyerapan tenaga kerja sektor informal dan ... -
PENGARUH ABOVE THE LINE DAN BELOW THE LINE TERHADAP BUYING DECISION MELALUI BUYING INTENTION YANG DIMODERASI COMPETITOR ADVERTISING PADA MOTOR YAMAHA MIO GT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01) -
PENGARUH ADVERTISEMENT, ENTERTAINMENT, DAN INTERACTION TERHADAP BRAND LOYALTY MELALUI BRAND IMAGE PADA PELANGGAN SHOPEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-24)The development of the Internet in this era has brought tremendous benefits to the advancement of human civilization. The development of the internet has an impact on various aspects of life. One area that experienced ... -
PENGARUH ADVERTISING SPENDING, ATTITUDES TOWARD ADVERTISEMENT, DAN MONETARY PROMOTIONS, TERHADAP BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, DAN PURCHASE DECISION PENGGUNA APLIKASI OVO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-30)Financial technology (fintech) has advantages over conventional banks. Leaner organizational structure and dynamic penetration power, making Fintech move faster and more agile than conventional banks. Fintech offers new ... -
PENGARUH APPAREL PRODUCT PRESENTATION DI FACEBOOK TERHADAP PURCHASE INTENTION MELALUI PERCEIVED RISK UNTUK KONSUMEN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-12)The dynamic growth of internet facility and growing number of internet users in Indonesia constantly boost the online shopping culture within the country. The sellers of apparel products slowly shift to online shop. The ... -
PENGARUH ASSET UNDER MANAGEMENT, FUND AGE, DAN PAST PERFORMANCE TERHADAP KINERJA REKSADANA PENDAPATAN TETAP DI INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-01)In the era of globalization, the economic growth rate of a country has become a common reference to determine the progress of a country. Society requires investment as a way to utilize the funds held for the future. One ... -
PENGARUH BAURAN PEMASARAN 7P TERHADAP KEPUTUSAN KONSUMEN MEMBELI MAKANAN CEPAT SAJI KFC DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-05)This research is intended to find out how the effect of 7P (product, price, promotion, place, people, physical evidence and process) marketing mix on consumers' decision to buy KFC fast food in Surabaya. The samples used ... -
PENGARUH BELIEFS DAN MATERIALISM TERHADAP KEPUTUSAN PEMBELIAN TAS BAJAKAN DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-05-21)Counterfeit product business has been the industries rapidly grow even the fastest growth on the world right now (Alcock et. al., 2003). Indonesia is one of country which has large number of counterfeit product from year ... -
PENGARUH BINTANG IKLAN TERHADAP CITRA-DIRI DALAM MENIMBULKAN SIKAP KONSUMEN TERHADAP PRODUK LINI BARU L’OREAL PARIS : SEBUAH STUDI KASUS PADA MAHASISWA UPH SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-20)The presence of beauty products companies is growing lead a fierce competition among these companies. However, it is evident that there is one company that leads the market in Indonesia amid the phenomenon, for example ... -
Pengaruh Brand Affect dan Brand Quality Terhadap Brand Extension melalui Brand Loyalty Mc’Café Basuki Rahmat di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-09-19)Food and beverage industry (mamin) memeberikan national major contribution to economic growth in Indonesia. Growth in food and beverage industry continues to grow and become the leading sectors, because it is supported by ... -
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION MELALUI BRAND EQUITY BERAS DALAM KEMASAN BERMEREK “MANNA” DI JEMBER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-08-03)Brand equity becomes a very important thing to note by the company in line with free trade because it raises a variety of production of goods by different manufacturers of similar goods. Rice is included in the product ... -
PENGARUH BRAND COMMUNICATION DAN SERVICE QUALITY DALAM MEMBANGUN BRAND TRUST DAN BRAND LOYALTY PENGGUNA OPERATOR SELULAR GSM PT. TELKOMSEL DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-02-17)PT Telkomsel is a market leader in this industry that has many competitors. With the increasing number of existing competitors, in this research will be observed that how Telkomsel as a market leader can defend its ... -
“PENGARUH BRAND CONSCIOUSNESS, PERSONAL GRATIFICATION, VALUE CONSCIOUSNESS, PRICE QUALITY INFERENCE, SOCIAL INFLUENCE, DAN BRAND PRESTIGE TERHADAP PURCHASE INTENTION PRODUK FASHION TIRUAN MELALUI ATTITUDE DI SURABAYA”
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2015-12-18)The development of increasingly rapid fashion has expanded to various countries, including Indonesia. Latest fashion products is growing in Indonesia, not only as a lifestyle, but also as a requirement that must be met. ... -
PENGARUH BRAND CREDIBILITY TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA PT. ASTRA HONDA MOTOR DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-07-26)In the face of an increasingly complex business environment such as the current required for marketing the right way. In this way it can be used is Word of Mouth. Word of Mouth is a process of communication that the ... -
PENGARUH BRAND CREDIBILITY TERHADAP WORD OF MOUTH MELALUI CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA TOYOTA KIJANG INNOVA DI SURABAYA
(2018-01-25)Toyota in Indonesia is represented by two subsidiaries namely PT Toyota Motor Manufacturing Indonesia (TMMIN) and PT Toyota Astra Motor (TAM). As a subsidiary of Toyota Motor Corporation based in Japan, TMMIN acts as ... -
PENGARUH BRAND FIT, BRAND IDENTIFICATION, BRAND AMBASSADOR TERHADAP REPURCHASE INTENTION MELALUI ATTITUDE TOWARD BRAND PADA KONSUMEN PRODUK KOSMETIK MAYBELLINE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-03)In today's modern era, women have a level of knowledge that is more socially connected. This raises consumptive life pattern and abandon productive lifestyle. One of the things that make women become more consumptive ... -
PENGARUH BRAND IMAGE DAN WORD OF MOUTH BLACKBERRY SMARTPHONE TERHADAP MINAT BELI PARA REMAJA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-24)Nowadays, technological advances around the world including in Indonesia has been growing rapidly and this development is supported by increased and varied human need for technology. One of the technological developer ... -
PENGARUH BRAND IMAGE, BRAND SERVICE QUALITY DAN BRAND SATISFACTION TERHADAP BRAND TRUST PADA KONSUMEN SERVICE CENTER HONDA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-02)Increased sales of Honda products provide an indication of the phenomenon of brand loyalty Honda car, because it is likely some of the consumers of Honda cars will not switch to another cars brand. Brand image became one ... -
PENGARUH BRAND KNOWLEDGE, BRAND, RELATIONSHIP, BEHAVIORAL INTENTION, BRAND ADVERTISEMENT, DAN BRAND EXPERIENCES PADA REPURCHASE INTENTION TEH TONG TJI DI MALL SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Tong Tji Tea is one company that is very well developed in the field of beverages, so it has a lot of competitors. With the increasing number of existing competitors, will be investigated whether Tong Tji Tea can retain ... -
PENGARUH BRAND UNIQUENESS, SELF-EXPRESSIVE, PRESTIGE OF THE BRAND, HEDONIC BRAND, DAN CONSUMER’S EXTRAVERSION TERHADAP BEHAVIORAL INTENTION YANG DIINTERMEDIASI OLEH BRAND PASSION PADA SEPEDA MEREK “AGENT SERIES” DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-15)Brand passion can be defined as “a primarily affective, extremely positive attitude toward a specific brand that leads to emotional attachment and influences relevant behavioral factors” (Bauer, 2007). If the consumer can ...