Browsing Management by Title
Now showing items 549-568 of 853
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January effect pada Pasar saham Indonesia
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-12-18)Penelitian ini menguji January Effect, dengan tidak hanya membandingkan return per tahun dengan return bulan Januari saja, tetapi juga membandingkan return per tahun dengan return bulan-bulan yang lain. Dengan demikian, ... -
Mantaining customer loyalty: case study in Indonesian local cosmetic brand
(Society of Interdisciplinary Business Research, 2020-06-06)Modern society teaches that outer appearance is the most valuable asset that everyone must have nowadays. In a society where certain appearances and figures of the face are renowned for their beauty, women invest a lot ... -
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science & Business Research Network (SSBRN), 2019-07-04)The higher education in Indonesia is divided into two groups, which are Public Universities and Private Universities. The Public Universities are managed by the Research, Technology, and Higher Education Minister of ... -
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science & Business Research Network (SSBRN), 2019-07-04)The higher education in Indonesia is divided into two groups, which are Public Universities and Private Universities. The Public Universities are managed by the Research, Technology, and Higher Education Minister of ... -
Measuring Customer Perception of Higher Education Brochure Quality: Developing and Validating a Scale
(Social Science and Business Research Network, 2019-07-04)The higher education in Indonesia is divided into two groups, which are Public Universities and Private Universities. The Public Universities are managed by the Research, Technology, and Higher Education Minister of ... -
MEASURING CUSTOMER PERCEPTION OF HIGHER EDUCATION BROCHURE QUALITY: DEVELOPING AND VALIDATING A SCALE
(STIE EKUITAS, 2019-07-04)Higher education in Indonesia is divided into two groups, which are Public Universities and Private Universities. The Public Universities are managed by the Research, Technology, and Higher Education Minister of Republic ... -
Measuring Organizational Performance: A Case Study of Food Industry SMEs in Surabaya-Indonesia
(International Journal Of Scientific Research And Management, 2017-12-12)The concept of the Balance Scorecard is premised on the need for financial and non-financial indicators that enable a holistic measurement of performance of the organization. The food industry in Indonesia is experiencing ... -
Measuring the Organizational Innovation Capabilities (A case study of SMEs Food Industry in Surabaya-Indonesia)
(Information and Knowledge Management, 2019-06-30)The presence of Micro, Small and Medium Enterprises (MSMEs) is consider as one of the most important drivers of the economy in Indonesia. The existence of MSMEs can also be the backbone of the community's economy which ... -
Memahami Pergerakan Dolar
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-01) -
Membaca Pergerakan IHSG
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-01) -
Menganalisis pengaruh social media advertising content, dan social media sales promotion content terhadap behavioural intention, melalui hedonic brand image dan functional brand image pada pelanggan dessertbox Bittersweet by Najla di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2021-10-09)Produk dessert banyak digemari di era sekarang ini khususnya di kalangan anak muda karena dessert merupakan makanan penutup atau makanan pembuka yang manis dan memiliki bentuk yang unik, sehingga dapat membuat banyak orang ... -
METODE INTERPRETIVE STRUCTURAL MODELING DAN MICMAC ANALYSIS DALAM PENENTUAN HUBUNGAN FAKTOR-FAKTOR YANG MEMPENGARUHI SUPPLY CHAIN AGILITY (STUDI KASUS DI PT INSERA SENA)
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2010-06-21)Agility merupakan karakteristik dasar dari supply chain yang membantu perusahaan untuk dapat bertahan dan menang dalam sebuah kompetisi di era global saat ini. Agility membantu perusahaan menyediakan produk yang tepat, ... -
MONETARY COST, NATURAL ENVIRONMENT, AND RELIGIOUS ATMOSPHERE TOWARD SATISFACTION THROUGH PERCEIVED VALUE OF THE DESTINATION AND EMOTION OF AWE OF MOUNT BROMO TOWARD TOURIST FROM SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-08-15)This study is aimed to understand how monetary cost, natural environment, and religious atmosphere toward satisfaction through perceived value of the destination and emotion of awe of Mount Bromo toward tourist from ... -
OPTIMAL BET FRACTION DETERMINATION USING KELLY CRITERION IN STOCK INVESTMENT Case Study in LQ45 (Indonesia Stock Exchange)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-04-04)People tend to invest in the instrument which generate higher rate of return than inflation rate. Capital market investment is growing rapidly in Indonesia as one of promising investment. The Aggregate performance of ... -
ORGANIZATIONAL STRATEGIC ANALYSIS AT PT. MARINE YARD SURABAYA
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Department Of Management, 2014-11-18)Small Medium Enterprise nowadays is one of the most important things to make economy of the country better. This research is going to explore further and analyze about strategy analysis of one of the Small Medium Enterprise ... -
Overviewing and Analyzing of Intangible Resources of Food Industry SMEs in Surabaya – Indonesia
(European Journal of Business and Management, 2019-06-30)Entering the era of free trade, Small and Medium Enterprises (SME) is seen to have strategic role in pushing the economy growth of a country. Concept of how companies could achieve their excellence performance through ... -
PEMBERDAYAAN UMKM DAN UPAYA PENGENTASAN KEMISKINAN DI DAERAH: SEBUAH TELAAH KONSEP
(Universitas Merdeka Malang, 2014-05-26)UMKM memegang peranan penting dalam meningkatkan pertumbuhan ekonomi Negara. Dengan proporsi jumlah UMKM yang jauh di atas usaha skala besar, UMKM sangat berkontribusi dalam penyerapan tenaga kerja sektor informal dan ... -
PENGARUH ABOVE THE LINE DAN BELOW THE LINE TERHADAP BUYING DECISION MELALUI BUYING INTENTION YANG DIMODERASI COMPETITOR ADVERTISING PADA MOTOR YAMAHA MIO GT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2014-01-01) -
PENGARUH ADVERTISEMENT, ENTERTAINMENT, DAN INTERACTION TERHADAP BRAND LOYALTY MELALUI BRAND IMAGE PADA PELANGGAN SHOPEE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-08-24)The development of the Internet in this era has brought tremendous benefits to the advancement of human civilization. The development of the internet has an impact on various aspects of life. One area that experienced ... -
PENGARUH ADVERTISING SPENDING, ATTITUDES TOWARD ADVERTISEMENT, DAN MONETARY PROMOTIONS, TERHADAP BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATIONS, DAN PURCHASE DECISION PENGGUNA APLIKASI OVO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2019-09-30)Financial technology (fintech) has advantages over conventional banks. Leaner organizational structure and dynamic penetration power, making Fintech move faster and more agile than conventional banks. Fintech offers new ...