Browsing Management by Title
Now showing items 582-601 of 853
-
PENGARUH BRAND IMAGE, BRAND SERVICE QUALITY DAN BRAND SATISFACTION TERHADAP BRAND TRUST PADA KONSUMEN SERVICE CENTER HONDA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-12-02)Increased sales of Honda products provide an indication of the phenomenon of brand loyalty Honda car, because it is likely some of the consumers of Honda cars will not switch to another cars brand. Brand image became one ... -
PENGARUH BRAND KNOWLEDGE, BRAND, RELATIONSHIP, BEHAVIORAL INTENTION, BRAND ADVERTISEMENT, DAN BRAND EXPERIENCES PADA REPURCHASE INTENTION TEH TONG TJI DI MALL SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Tong Tji Tea is one company that is very well developed in the field of beverages, so it has a lot of competitors. With the increasing number of existing competitors, will be investigated whether Tong Tji Tea can retain ... -
PENGARUH BRAND UNIQUENESS, SELF-EXPRESSIVE, PRESTIGE OF THE BRAND, HEDONIC BRAND, DAN CONSUMER’S EXTRAVERSION TERHADAP BEHAVIORAL INTENTION YANG DIINTERMEDIASI OLEH BRAND PASSION PADA SEPEDA MEREK “AGENT SERIES” DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-15)Brand passion can be defined as “a primarily affective, extremely positive attitude toward a specific brand that leads to emotional attachment and influences relevant behavioral factors” (Bauer, 2007). If the consumer can ... -
PENGARUH CELEBRITY ENDORSER TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE OPPO DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-07-11)At this time, Celebrity endorser in Indonesia shows a significant development from year to year. Therefore, the company must continue to grow in advertise products as attractive as possible in order to meet the needs of ... -
Pengaruh Community Building, Overall Satisfaction, dan Switching Barriers terhadap Repurchase Intention tiket Air Asia di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-12-10)Surabaya is the second largest city in Indonesia, with the development of industries that thrive many companies are starting to get attention from the public and trying to attract buying interest from the public. This ... -
Pengaruh Construed External Image Of The Company, Perceived Salesperson Characteristics, Perceived Company Characteristics terhadap Customer Extra Role Behaviors melalui Customer Company Identification pada produk HARS di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-10-11)Penelitian ini ditujukan untuk mengetahui bagaimana pengaruh Construed External Image of the Company, Perceived Sales Person Characteristics, Perceived Company Characteristics terhadap Customer Extra Role Behaviors pada ... -
PENGARUH CORPORATE IMAGE,CORPORATE LEADERSHIP, IMMEDIATE MANAGER,COOPERATION, CONDITIONS OF WORK TERHADAP EMPLOYEE SATISFACTION DAN LOYALTY KARYAWAN PT NUTRIFOOD SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-01)The fundamental changes in the business environment have resulted in dramatic changes to the essential traits of human resource systems and demonstrating the increasing importance of HR for business. Another impact is ... -
PENGARUH CORPORATE SOCIAL RESPONSIBILITY BIDANG LINGKUNGAN DAN GOOD CORPORATE GOVERNANCE TERHADAP KINERJA PERUSAHAAN
(Universitas Pelita Harapan Surabaya - Faculty Of Business School - Master Of Management, 2015-01-05)This research is intended to find out the influence of Corporate Social Responsbility to the environmental sector and Good Corporate Governance to the performance of the company. The indicator of the CSR being used is ... -
PENGARUH CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION MELALUI MEDIASI EXPERIENTIAL VALUE PADA PIZZA HUT DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-05-27)Recent trends in the restaurant industry are not only focusing on the quality of food served but also to the dining experience provided by the consumption process. This experience represents customer experience which ... -
PENGARUH CUSTOMER PARTICIPATION TERHADAP CUSTOMER SATISFACTION DENGAN TECHNICAL QUALITY DAN FUNCTIONAL QUALITY (STUDI PADA SEKOLAH MUSIK IRAMAMAS DI SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business Scholl - Faculty Of Management, 2014-12-09)Generally improved levels of the economy of a community, the higher the level of income that is owned by the community groups. This will greatly affect the level of prosperity, standard of living, the need for clothing, ... -
Pengaruh Customer Satisfaction dan Perceived Value Terhadap Customer Loyalty Dengan Moderasi Switching Cost Pada Pengguna iPad di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2013-01-01)Penelitian ini ditujukan untuk mengetahui pengaruh customer satisfaction dan perceived value yang di moderasi oleh switching cost terhadap pengguna iPad di Surabaya. sampel yang digunakan dalam penelitian ini adalah 140 ... -
PENGARUH DARI PHYSICAL ENVIRONMENT, FOOD QUALITY, EMPLOYEE SERVICE QUALITY, RELATIONSHIP BENEFIT MELALUI CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY HOUSE OF WOK THE SQUARE SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-01-22)Perkembangan bisnis kuliner yang ada di Surabaya merupakan suatu bisnis yang terus berkembang dari waktu ke waktu, dimana setiap tahunnya bermunculan berbagai macam jenis restoran yang baru-baru untuk memanjakan para ... -
PENGARUH DESTINATION IMAGE DAN CONSUMER EXPERIENCE TERHADAP DESTINATION INTENTION MELALUI DESTINATION SATISFACTION PADA MARVELL CITY MALL di SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-11)This study aimed to find out how the effect of Destination image and Consumer Experience to Destination intention through Destination Satisfaction on Marvell City Mall in Surabaya The sample used in this study is the ... -
Pengaruh Display, Brand Trust, Brand Familiarity, dan Price terhadap Repetitive Buying produk BreadTalk di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2015-12-07)Bread has become a popular food in Indonesia. Bread is also one of the interest various parties, both among the young to the old. The bread is also a lightweight and compact so it can be consumed anywhere and anytime. ... -
PENGARUH DISPLAY, BRAND TRUST, BRAND FAMILIARITY, DAN PRICE TERHADAP REPETITIVE BUYING PRODUK THE HARVEST CAKE DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2017-09-19)Pasar makanan dan minuman di Indonesia sangat menjanjikan dan paling diminati oleh para investor. Jika peluang ini tidak dimanfaatkan dengan baik. Pada akhirnya Indonesia akan menjadi sasaran oleh produsen negara lain. ... -
Pengaruh Distribution,Promotion,Product Quality,Product Inovation,Price,Service Quality terhadap Customer Loyalty melalui Customer Satisfaction pada produk UD Delta Tehnik di Surabaya
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-11-28)Competitive strategy becomes a interesting phenomenon to be discussed with every businessman because a strategy is the key to success businessman. Now every businessman who has his own business required for how to deal ... -
Pengaruh earning growth, firm size, dividend yield dan profitability terhadap price earning ratio dalam strategi investasi saham menggunakan price earning ratio residual pada indeks kompas100 periode 2015-2019
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2020-09-13)Setiap orang harus memiliki sebuah tabungan guna menyiapkan diri untuk hal-hal yang tidak terduga. Salah satu cara menabung adalah dengan investasi saham. Investasi saham tidak semudah menyimpan uang mengingat ada hasil ... -
PENGARUH ELEMEN EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAKAIAN (X) S.M.L DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2013-11-27)In 2011, fashion has become more attentive for indonesian people hence this affect a lot of fashion industries to develop. Indonesian people are very interested to purchase fashion things particularly clothes to express ... -
PENGARUH ETHICAL WORK CLIMATE TERHADAP PROACTIVE BEHAVIOR PERFORMANCE DAN NORMATIVE COMMITMENT MELALUI REWARD SYSTEM DI PT PERKEBUNAN NUSANTARA X (PG KREMBOONG)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2018-09-28)Understanding of the needs of employee within the company is very important. Every company must understand what is needed by the employee so that the performance given tend to be positive. Employees will continue to ... -
PENGARUH EXPERIENTIAL MARKETING DAN SERVICE QUALITY TERHADAP CUSTOMER LOYALTY MELALUI CUSTOMER SATISFACTION PADA STARBUCKS DI SURABAYA
(2013-05-27)Minum kopi sudah menjadi suatu gaya hidup dalam masyarakat. Bertambahnya gerai-gerai coffee house di Surabaya menandakan banyaknya peluang usaha di bisnis tersebut. Bukan hanya pemain lama seperti Starbucks, tetapi banyak ...