Browsing Management by Issue Date
Now showing items 21-40 of 853
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PENGARUH GREEN PRODUCT QUALITY DAN GREEN BRAND IMAGE TERHADAP CONSUMER LOYALTY MELALUI GREEN SATISFACTION, GREEN BRAND EQUITY DAN GREEN TRUST PADA PRODUK THE BODY SHOP DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-25) -
Pengaruh Kualitas Layanan Terhadap Loyalitas Pelanggan Melalui Kepercayaan Pelanggan dan Kepuasan Pelanggan Pada Apotek di Manado
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-25)Customer loyalty has become an important thing for any companies which want to have stable growth. Customer which are satisfied and trust the service quality of a company tend to become loyal to the company. Pharmacies ... -
PERANAN OFFLINE BRAND TRUST TERHADAP TECHNOLOGY ACCEPTANCE MODEL MELALUI PERCEIVED RISK DALAM ONLINE SHOPPING PRODUK ELEKTRONIK DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-07-29)Online shopping is a new and popular way to shop in Indonesia generally, and especially in Surabaya. Consumers are engaged in uncertainty situation when they are shopping in online webstore, which is completely different ... -
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION, PERCEIVED QUALITY DAN BRAND LOYALTY TERHADAP REPURCHASE INTENTION MELALUI BRAND EQUITY BERAS DALAM KEMASAN BERMEREK “MANNA” DI JEMBER
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2011-08-03)Brand equity becomes a very important thing to note by the company in line with free trade because it raises a variety of production of goods by different manufacturers of similar goods. Rice is included in the product ... -
FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI KONSUMEN TERHADAP PRODUK IPAD2 DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2011-12-12)Developments in technology certainly can’t be denied from time to time to influence of human lifestyles. Ipad2 is one of the gadgets from Apple are welcomed by the market; Ipad2 is a tablet into a new lifestyle among ... -
PENGARUH SERVICE QUALITY DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP CUSTOMER SATISFACTION DALAM MENINGKATKAN REPETITIVE BUYING DI ALEX’S SALON EMBONG KENONGO SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2011-12-12)With the help of measuring instrument of Service Quality, Customer Relationship Management, and Customer Satisfaction, this study is accomplished to determined the level to increase Repetitive Buying in Alex’s Salon ... -
ANALISA PERBEDAAN EFEKTIFITAS INDEKS LQ-45 DAN S&P500 DENGAN METODE MOVING AVERAGE DAN BUY AND HOLD STRATEGY
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-01)This research aims to analyse effectivity of technical analysis moving average compare to buy and hold strategy on index LQ-45 (as emerging market) and S&P500 (as developed market). Using descriptive approach, this research ... -
ANALISIS PENGARUH FAMA THREE FACTORS DAN PERSENTASE KEPEMILIKAN ASING TERHADAP TINGKAT RETURN DI BURSA EFEK INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-01)Kebijakan pemerintah Indonesia mengeluarkan berbagai peraturan dan kebijakan liberalisasi pasar dan memberi peluang seluas-luasnya kepada investor baik lokal maupun asing untuk bertransaksi. Liberalisasi pasar saham ... -
PENGARUH STRUKTUR MODAL TERHADAP NILAI PERUSAHAAN DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)Capital structure is one of the factors that can affect value of a firm. Capital structure policy can’t be separated from corporate governance. This research aims is to examine the effect of capital structure on firm ... -
ANALISIS KEPUTUSAN PEMBELIAN TERHADAP PRODUK KEWIRAUSAHAAN MAHASISWA MELALUI PERSPEKTIF KESADARAN MEREK, KUALITAS PRODUK DAN INTENSI PEMBELIAN SUSU SAPI MURNI DI SURABAYA (STUDI KASUS MILKY POUCH)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)Surabaya is one of the city in Indonesia that has an attention in fostering new entrepreneurs, especially for students. At Universitas Pelita Harapan Surabaya there are several outputs of students’ entrepreneurship such ... -
ANALISIS PENGARUH SUKU BUNGA, INFLASI, GDP TERHADAP HUBUNGAN SAHAM DAN OBLIGASI DI INDONESIA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)This research has the objective to investigate the dynamic relationship between stocks and bonds in Indonesia. Some literature says that the relationship between stocks and bonds in different countries is different ... -
ANALISIS CONSUMER’S BUYING BEHAVIOR PADA TOKO TRADISIONAL MELALUI SERVQUAL, KEPERCAYAAN DAN EMOTIONAL BRANDING (STUDI KASUS PADA TOKO TULUS HARAPAN SURABAYA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-09)The presence of modern retail's growing lead threatened to existence of traditional stores in Surabaya. However, it is evident that there are still many traditional stores are able to survive amid the phenomenon, with ... -
PENGARUH SERVICE QUALITY DAN BRAND ASSOCIATION TERHADAP CUSTOMER SATISFACTION PADA PELANGGAN JASA PENERBANGAN GARUDA INDONESIA DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-10)The market situation is highly dynamic and gives the very tight impact of competition in the global business. Every company wants the satisfaction from their customers. Various strategies implemented in order to create ... -
ANALISIS IMPLEMENTASI BALANCED SCORECARD UNTUK MENGUKUR KINERJA BANK NTT
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-11)Nowadays, the financial performance evaluation that used by many companies to evaluate executive performance is no longer appropriate. The emphasis of financial performance on mere financial sector engender company’s ... -
PENGARUH KUALITAS LAYANAN, KUALITAS MAKANAN DAN NILAI YANG DIRASAKAN TERHADAP KEPUASAN PELANGGAN RESTORAN CEPAT SAJI (STUDI KASUS PELANGGAN KFC TUNJUNGAN PLAZA)
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-12)Competitive world of business becomes more intense, making the business requires a strategy to increase market share either by increasing customer satisfaction. The purpose of this study is to analyze and prove the influence ... -
PENGARUH APPAREL PRODUCT PRESENTATION DI FACEBOOK TERHADAP PURCHASE INTENTION MELALUI PERCEIVED RISK UNTUK KONSUMEN SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Master Of Management, 2012-01-12)The dynamic growth of internet facility and growing number of internet users in Indonesia constantly boost the online shopping culture within the country. The sellers of apparel products slowly shift to online shop. The ... -
ANALISIS PENGARUH PUSH FACTORS TERHADAP SWITCHING BEHAVIOR MELALUI SWITCHING INTENTION PADA PELANGGAN OPERATOR SELULER DI SURABAYA
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-13)The development of the business telecommunication is currently growing rapidly, it can be seen also from the emergence of many mobile operators. The numbers of mobile operator makes consumers tend to switch carriers with ... -
PENGARUH STRUKTUR MODAL DAN LIKUIDITAS TERHADAP PROFITABILITAS
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-13)Source of corporate funding came from loans and equity capital. The aim of optimal capital structure is to combine permanent funding source that minimizes the cost of capital. In order to achieve optimal capital structure, ... -
PENGUJIAN FAMA AND FRENCH THREE FACTOR MODEL TERHADAP RETURN PADA SAHAM LQ-45 BURSA EFEK INDONESIA TAHUN 2009-2011
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-16)Capital market is a medium for mobilization of fund from society to productive sector. In investing, investors calculate the required return in order to maximize the actual return. Therefore a model to estimate required ... -
PENGARUH KINERJA TERHADAP RETURN SAHAM PERUSAHAAN PERBANKAN DI BURSA EFEK INDONESIA TAHUN 2008-2010
(Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2012-01-17)One of the crucial factors that investor observes in deciding to buy the companies’ shares or not is the company’s financial performance. Generally, there are five aspects namely CAMEL that projected through six financial ...