Browsing Management by Author "ANGELINA, FRANSISCA"
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ANALISIS PENGARUH REWARD ATTRACTIVENESS, KNOWLEDGE BENEFIT, REQUIRED EFFORT TERHADAP EXPERIENTIAL BENEFIT DAN PROGRAM LOYALTY DALAM UPAYA MENINGKATKAN BRAND LOYALTY PELANGGAN STARBUCKS DI SURABAYA
ANGELINA, FRANSISCA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2016-08-10)These days, an industry that grows rapidly in Indonesia is food and drink industry, one of them is Coffee Shop. Even in Surabaya, this industry is growing rapidly. The high rate of growth of a Coffee Shop in Surabaya is ...