Browsing Management by Author "ANGGRIAWAN, ARDI SURYA"
Now showing items 1-1 of 1
-
ANALISIS PENGARUH AWARENESS TERHADAP PURCHASE INTENTION MELALUI RISK PERCEPTION, ACCEPTABILITY, AFFORDABILITY, DAN ACCESSIBILITY (STUDI PADA PRODUK FASHION "RUDEMARS" DI SURABAYA)
ANGGRIAWAN, ARDI SURYA (Universitas Pelita Harapan Surabaya - Department Of Business School - Faculty Of Management, 2014-12-11)The development of the growing fashion industry also experienced in Indonesia. It is also used by local producers to create a brand in the fashion field. Therefore, this study was conducted to analyze the effect of ...